I picked this up on marco.org, specifically here.
“A lot of the people who read a bestselling novel, for example, do not read much other fiction. By contrast, the audience for an obscure novel is largely composed of people who read a lot. That means the least popular books are judged by people who have the highest standards, while the most popular are judged by people who literally do not know any better. An American who read just one book this year was disproportionately likely to have read ‘The Lost Symbol’, by Dan Brown. He almost certainly liked it.” – The Economist
This may also be why that orange-filter *expletive deleted*, Michael Bay, keeps on getting high box office returns on his films. It just seems to make so much sense!
I also recommend that you check out the article here, also by marco.org, in which he discusses recent criticism of the Kindle, and why they’re all A) wrong, and B) a bunch of whining sissies. ^^